BMG Direct Ltd.

BMG's Canadian direct marketing company, mainly known for its mail order record club 'BMG Music Service Canada', which entered the market in late 1994. Via the record club, it distributed many releases of major labels. Legally operated under this name from 12 May 1994 to 1 July 1998.

Please do not add BMG Direct Ltd. as a label. Instead, add the original label and its catalog number as the Label, and BMG Direct Ltd. with its corresponding company role (such as Manufactured For or Manufactured By) and catalog number. (If the company role cannot be determined, the generic 'Record Company' can be used.) Also, please add the 'Club Edition' tag in the Format field.

Ontario company number: 1081147
Incorporated: 12 May 1994
Dissolved: 1 July 1998 (merged to form BMG Canada Inc.)