Will Ashon

Will Ashon (born 1969) is an English writer and novelist, former music journalist and founder of the Big Dada imprint of Ninja Tune records. In the mid-1990s he worked as a music journalist specialising in hip hop for publications including Trace, Muzik and Hip Hop Connection. In 1997 he started the record label Big Dada Recordings in conjunction with Ninja Tune, g and releasing albums by artists including Roots Manuva, Diplo, Speech Debelle and Wiley.